From the Unique Marketing Team: JUNE HIGHLIGHTS
|
| |
|
In our new owners' newsletter, we're pleased to showcase our press coverage highlights, an overview of social activity, and the top journals and newsletters from June. Here, we shine a light on our new digital and UX partnerships, and the ads that are driving ongoing traffic to our collections.
|
| |
|
| |
Condé Nast Traveller
|
The best UK staycation ideas
|
| |
|
The editors from the Condé Nast Traveller and House & Garden teams round up the UK destinations to bookmark, featuring Dartmouth and Ellesmera Mill as the place to stay.
|
| |
|
|
|
|
| |
The Times
|
12 of the best new UK holiday cottages
|
| |
|
The Times seeks out the UK´s best new holiday lets, featuring former stable block turned boho-luxe retreat Nyssa, “a wellness stay for Wallpaper* magazine addicts” with its LA-worthy yoga studio.
|
| |
|
|
|
|
| |
Overview of social activity
|
| |
|
Throughout June, we featured a total of 58 properties across our various social media platforms.
Our top-performing post about new arrival Hansa in Shropshire has received over 76k views.
|
| |
Top-performing social ads
|
| |
|
| |
The Coastal Retreats collection
|
|
| |
|
|
| |
|
|
|
|
| |
The Family-Friendly collection
|
|
| |
|
|
| |
|
|
|
|
| |
|
| |
The summer pilgrimage
|
Monthly theme
|
| |
|
We’re waymarking a modern type of summer pilgrimage, made for hikers who still hold a candle for rainfall showers, Champagne lunches, and heated pools in the wildflower garden.
|
| |
|
|
|
|
| |
In conversation with an expedition guide
|
RVIVAL interview
|
| |
|
We sit down with with Eliza Brown, founder of luxury experiential company RVIVAL, whose aim is to rewild the souls who travel with them. We talk society, survival, and tech saturation.
|
| |
|
|
|
|
| |
|
To read more of our in-house articles, visit the Journal.
|
| |
|
| |
Points for Unique Folk
|
July redemption period
|
| |
|
In celebration of the onset of summer's longest days, we extended our Loyalty Points scheme for the month of July to capture those spontaneous breaks.
|
| |
|
|
|
|
| |
Introducing Carnivàle
|
New property arrival
|
| |
|
From the creators of Bestival, this waterfront pad with a pool, hot tub, and yoga studio happens when barefoot island living meets luxe private festival.
|
| |
|
|
|
|
| |
|
To browse our newsletters, see our News bulletin.
|
| |
|
New digital and UX (User Experience) initiatives
We’ve partnered with a B-Corp digital agency to increase traffic and conversions to our website and reach new audiences. Our PPC specialists are tailoring bidding and budget strategies using real-time visitor data, while our copy team refines SEO to enhance page effectiveness. In addition, we have invested in a UX agency to improve conversions and the user journey, ensuring ease of search and booking for guests. We look forward to sharing the updates.
|
| |
|
